PREVENT CHILD ABUSE AMERICA
THE PROBLEM This not-for-profit site was being redesigned. Stakeholders were aware visitors had difficulty finding local sites from the national homepage.
MY ROLE In a researcher and information architect role, I was asked to provide guidance organizing their extensive resources so that localized content would be easily findable.
- Analytics review
- Card sorts / tree testing
- Interviews, with
National and local stakeholders
National and local site visitors
Local office staff
SOLUTION I created, tested wireframes, and worked with a designer and dev team to implement. The site was dramatically streamlined -- visitors easily found the most searched-for content and inquiries. Analytics showed a 35% increase in successful click-throughs to local offices.
I also left personas with stakeholders as single page reminders of the goals of their most frequent visitors, in PCAA's case this was workers in their field, usually social workers.
I produced wireframes outlining the new page flows
taking into account research details and card sorts/tree testing
Field Professionals | Parents | Young People | Political Influences
The designer worked along my wireframes for a final design. Years later,
with design styles updated, the same general design holds in their current site.