JC WHITNEY

Multivariate Testing

In addition to day-to-day design needs, I provided design pieces to a multivariate testing vendor for this online retailer of auto parts.

In a very high production environment, I provided several images daily, as well as to proofread and copy edit content of design elements.

In the multivariate testing project, utilizing the initial calls to action and imagery driving highest conversion, the overall look of the site evolved, and resulted in a 22% conversion increase.