Deloitte.com/global
CHALLENGE:
Homepage revenue creation
Industry and competitive research and analysis indicated external companies need a straightforward manner of submitting Requests for Proposals (RFP) for consulting engagements with Deloitte.
My Role As lead UX and content strategist for deloitte.com/global, I worked with a team instituting revenue-generating and -saving pieces for the site which became practice firmwide.
Solution
Testing homepage locations using click tests, we found the highest conversion rate location and size, resulting in over 100 new clients generated within the first month.
CHALLENGE:
Homepage bounce rates
To reduce very high bounce rates by worldwide visitors to deloitte.com/global, I provided content to direct paths to Deloitte local offices/sites, which they were seeking. Conducting industry research into best practices for presenting multi-language content, and technical capabilities worldwide, I transformed a map created with Flash into the accessible map here.
To ensure global accessibility in worldwide local languages, I presented each country:
1) Via maps
2) In English
3) Using local languages
This ensured that businesses and career-seekers worldwide would find local Deloitte office locations and sites, easily.
Site Design
In addition to setting site standards, and training global teams, I worked with the global teams
to present material from global practice areas, on the global Deloitte site
Style Guides
Comfortable working with details, I persist through the style guide creation process
ensuring all iterations of brand presentation are clearly communicated.
I've been the lead creating style guides reflecting digital brand concerns including design/build out of
complimentary colors, email creation specs, electronic media
presentation and file templates, and keeping Style Guides up to date.
