My Role As art director and content strategist for deloitte.com/global, I worked with a team instituting revenue-generating and -saving pieces for the site which became practice firmwide.
Homepage revenue creation
Industry and competitive research and analysis indicated external companies need a straightforward manner of submitting Requests for Proposals (RFP) for consulting engagements with Deloitte.
Testing homepage locations using click tests, we found the highest conversion rate location and size, resulting in over 100 new clients generated within the first month.
Homepage bounce rates
To solve a very high bounce rate by worldwide visitors to deloitte.com/global, watching analytics and what visitors were seeking, we saw the need to present the fastest path to local sites to keep visitors on the domain. I conducted industry research into best practices for presenting global content, gauging for multiple languages and technical capabilities worldwide.
Working with Apple and Microsoft to verify fonts delivered to various global regions, interviewing Deloitte personnel in all member-firm offices for translation and languages used locally, and with our development team to present location choices three ways: using maps, English, and local languages. This ensured that businesses and career-seekers worldwide would find local Deloitte offices and sites, easily.
In addition to setting site standards, and training global teams, I worked with the global teams
to present material from global practice areas, on the global Deloitte site
Comfortable working with details, I persist through the style guide creation process
ensuring all iterations of brand presentation are clearly communicated.
I've been the lead creating style guides reflecting digital brand concerns including design/build out of
complimentary colors, email creation specs, electronic media
presentation and file templates, and keeping Style Guides up to date.