CONNECTING THE DOTS DESIGN
human-centered research

My Role  As design and art director, I guided content creation to affect positive change regarding consulting services, improving messaging, creating value propositions, and setting brand standards.
Very detail-oriented, I work within and create strategy without missing the fine points.

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CHALLENGE:

.com Annual Review

Following an agency rebranding of Andersen including an entire site update, we published a site annual review to detail the changes and publicize the resulting positive firm growth areas.

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Homepage messaging 

As content strategist, I instigated a new home page messaging strategy illustrating practice area consulting expertise to increase consulting services. 

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knowledgespace.com

For this news-based site, I created 2+ info-graphics for each story, also copy editing the headlines and story to fit in a very high production environment (6+ stories per day).

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