ethnography & contextual inquiry 

• information architecture 

• strategy & data analysis/synthesis 

Ethnography in diabetes
Ethnography in diabetes

Ethnography

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Information Architecture, Wireframe
Information Architecture, Wireframe

Information Architecture

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Personas
Personas

Healthcare personas created for a major health organization to reflect the US healthcare market.

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In-hospital contextual inquiry
In-hospital contextual inquiry

Research into the participation in and benefits of diabetes support groups

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Country Page wireframe
Country Page wireframe

A wireframe for this client, of their country pages.

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Persona hypothesis on 2x2 framework
Persona hypothesis on 2x2 framework

We hypothesized personas would line up on a 2x2 framework around feelings of Trust and Empowerment in these places. How would the quantified personas place on these axes? Our analysis showed us.

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FamilyTree Diabetic Diary
FamilyTree Diabetic Diary

Exploring a broad reach of diabetes in the heavily Hispanic Pilsen neighborhood of Chicago, we did a diary study with some helpful community members. This is a family tree of diabetes in one representative family of this community.

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Style Guide page for external site.
Style Guide page for external site.

Section page specifications for a site-wide Style Guide, which I worked on for site and technical specifications, with editorial partners.

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Enduring: online health info persona
Enduring: online health info persona

Persona created from research into online health information, for a site breaking into that space.

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Community design charrette: diabetes
Community design charrette: diabetes

This is a design charrette we organized in the Pilsen neighborhood in Chicago. Over 30 community members participated in finding solutions for healthy behavior changes, and to raise diabetes awareness in this neighborhood heavily affected by this health condition.

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Multivariate testing, ecommerce
Multivariate testing, ecommerce

I worked with this ecommerce client in a multivariate testing project.

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CustomerDataPieBarCharts
CustomerDataPieBarCharts

I worked on a team of two with this retail client. Here, data shown for his customer age and spending, from customer and staff observation and interviews.

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