CONNECTING THE DOTS DESIGN
UX design, research and strategy

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    Healthcare Personas

    For a world-renowned hospital system, I gathered and analysed data to develop quantitative / qualitative personas reflecting the US healthcare market.

    Quantified Personas

    Deloitte

    Information architecture, design, and research while wearing an art direction and content strategy hat.

    Deloitte Artifacts

    University of Minnesota

    Usability testing to increase revenue options from their site.

    University Site Usability

    Hispanic Health Coalition

    Project with this client addressing the problem space of an extremely high rate of diabetes in this community with ethnography, cultural probe, and co-creation.

    Cultural Ethnography

    JC Whitney, eCommerce

    Working on a multivariate testing project, I worked to update brand design trends to maximize conversion. 

    Multivariate Testing
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    Pre-launch NFP Wireframe

    This is a mid-project wireframe, readying for a site redesign launch.

    Wireframe Closeup

    Prevent Child Abuse America

    Information architect on this not-for-profit's national site redesign, 

    Wireframes

    Diabetes Support Groups

    Independent research into the benefits of support for chronic condition health.

    Diabetes Ethnography

    Human Health Project

    UX research and redesign of health-information site. 1-on-1 interviews of visitors to health sites to gauge best approaches for presenting health information on a new site. Card sorting to test and create category names / taxonomy and tree testing to test site vocabularies.

    More wireframes

    The Chicago Alley, Retail Store

    Working with the owner of this iconic store, our 2-person team conducted research and design to present expansion opportunities allowing brand renewal and growth.

    Retail Strategy

    Dexcom

    Engaged with this innovative product, I undertook an independent research project to understand audience feelings around its use.

    User Research
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